Ep:#81 Senta Slingerland on what happens when you see yourself differently

What is the power of giving someone a taste of possibility?  How has the advertising industry been incentivised to make ads that shatter gender stereotypes? And why is it so important to see your life and the world from a different perspective? Today I talk with my friend Senta Slingerland, who used to be the Director of Brand Strategy at the Cannes Lions International Festival of Creativity, is the creator of See It Be It, a programme for the advancement of female creative leaders, and initiator of Cannes Chimera, a collaboration with the Bill & Melinda Gates Foundation to help NGOs receive creative mentorship. We hear about her time with the Brazilian innovation company Mesa that solves big problems for companies such as Google, Coca-Cola and Samsung in only 5 days by putting big thinkers around a table who have the relevant skills and knowledge to find powerful solutions to things.  She tells us of the time she worked with a cyborg – and how it got her seeing the world differently.  And she talks of the work she’s doing as co-founder of FALA, a company that trades in purposeful inspiration and counts Coca-Cola, Yara International, Bloomberg, Accenture Song and Twitch as its clients. Senta’s career has been focused on pushing people to see themselves and their jobs differently, and today’s conversation gets us seeing the power of changing perspectives. We talk about ambition and what it means to different generations.  She tells us what 83% of millennial and Gen Z’s admire in their bosses.  And we hear about what happens when we give something language. After listening to today’s episode you will feel as though you have taken your mind for a walk. So grab that favourite beverage or throw on those running shoes, and here is Senta.  And please don’t forget to let us know what you think of this episode, leave a review and subscribe. If you would like to be reminded of future podcasts and other inspiring stories from TIE, join our newsletter here.   If you would like to pre-order Return on Humanity: Leadership lessons from all corners of the earth, you can do that here.