EPISODE · Mar 9, 2021 · 31 MIN
Ep 81: Tuft & Needle and SheerID on Celebrating Your Customer’s Identity
from DTC Podcast · host DTC Newsletter and Podcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId. Here are some key takeaways from their chat: 📦 Why you should make a hate list 📦 Consider the role of customer identity 📦 Lead with value 📦 Invest in stories Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
What this episode covers
Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId. Here are some key takeaways from their chat: 📦 Why you should make a hate list 📦 Consider the role of customer identity 📦 Lead with value 📦 Invest in stories Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Ep 81: Tuft & Needle and SheerID on Celebrating Your Customer’s Identity
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