Ep. 82: The New Frontier of Marketing in the Crypto Space—with Jordan Spence of MyCrypto

While the rules of traditional marketing are clearly defined, marketing in the cryptocurrency space is a whole new ballgame. How do you approach promotion in a decentralized market? What are the best strategies for driving traffic to your site and building a strong community around your brand? Jordan Spence is the CMO of MyCrypto, an open-source, client-side tool for interacting with the blockchain. The Ethereum interface provides a suite of tools the community can use to generate a wallet on the Ethereum blockchain, access the addresses they currently own, and even swap tokens. In his role as CMO, Jordan is responsible for bringing users to the site and elevating the MyCrypto brand identity. Prior to his work in the blockchain space, Jordan served as Marketing Coordinator for AZUBU and Marketing Manager for Legendary Entertainment. Today, Jordan joins us to discuss how marketing for cryptocurrency and the blockchain differs from marketing in a traditional setting. He shares his experience with the rebrand as MyEtherWallet became MyCrypto, describing the challenges as well as the benefits of the shift. Listen in for Jordan’s insight on working in a distributed team and learn how he is selling trust and transparency in his role at MyCrypto. Topics Covered Jordan’s definition of marketing Bring users to site Elevate brand The most effective marketing tactics Communicating, being honest Build strong community The fundamentals of MyCrypto Ethereum interface Suite of tools MyCrypto’s end users Daily users of cryptocurrency Breaking into new user space Jordan’s experience with the rebrand From established brand to zero Opportunity to make sure ready Jordan’s biggest surprises Importance of security in space People losing money The benefits of doing a rebrand Think hard about who want to be Start off on right foot Jordan’s approach to marketing Run-and-gun + thought-out tactics Track success on social (responses) Jordan’s insight on marketing for crypto No defined tactics Sell trust through transparency The blockchain vs. traditional marketing Can’t treat users like numbers Share plans with customers Jordan’s take on distributed teams New challenge every day Online tools (e.g.: Slack) What Jordan is excited about Low prices change community ‘Back to what matters’ Jordan’s definition of success Always growing AND failing Connect with Jordan MyCrypto https://mycrypto.com/account MyCrypto on Twitter https://twitter.com/mycrypto?lang=en MyCrypto on Facebook https://www.facebook.com/mycryptoHQ/ MyCrypto on LinkedIn https://www.linkedin.com/company/mycrypto/ MyCrypto on Medium https://medium.com/@mycrypto MyCrypto on GitHub https://github.com/MyCryptoHQ MyCrypto on Reddit https://www.reddit.com/r/mycrypto/ Jordan on LinkedIn https://www.linkedin.com/in/jordanspence/ Jordan on Twitter https://twitter.com/spencecoin?lang=en Resources Coinbase https://www.coinbase.com/ Slack https://www.udemy.com/blockchain-and-healthcare/ Confluence https://www.atlassian.com/software/confluence Google Hangouts https://hangouts.google.com/ Connect with Boost VC Boost VC Website https://www.boost.vc/ Boost VC on Facebook https://www.facebook.com/boostvc/