Ep. 83: How to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan Mehta

Generating insights from market research is crucial to driving innovation and audience engagement. How can B2B marketers uncover these insights more strategically? How can insights be best leveraged for marketing? Join us as we have an informative conversation with research expert Darshan Mehta (Founder, iResearch.com), who talks to us about the importance of getting to that “Aha!” moment. During our discussion, Darshan talks about why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.