Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson

It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far.So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content.We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into a vibrant community and enhancing your podcast marketing efforts.Podcasting freebies: https://veritysangan.com/freebiesSarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402eaHighlights:Importance of building an email list for podcastersBenefits of email marketing for podcastersStrategies for engaging podcast audiences through emailTips for writing effective email newsletters for podcastsMetrics to track in email marketing for podcastsOptimization tips for email marketing for podcast promotionGrowing mailing lists for podcastersImportance of welcome sequences in email marketingEnhancing email marketing strategy for podcastersCreating effective email copy for lead magnetsBuilding businesses around podcastingChallenges podcasters face in standing outTimestamps:00:00:00 Introduction00:01:34 The Importance of Email Lists for Podcasters00:05:46 Tips for Emailing Your Podcast Listeners00:07:18 Building an Email List for Your Podcast00:08:32 Writing Email Newsletters for Podcasts00:09:55 Increasing Click Through Rates in Email Marketing00:11:28 Optimizing Email Marketing for Podcast Promotion00:15:00 Tips for Growing Your Podcast Email List00:18:02 Building an Effective Email Marketing Strategy for Your Podcast00:19:22 Optimizing Email Copy for Lead MagnetsGuest bio:Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.Website: https://copyhop.co/LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/Instagram: https://www.instagram.com/copyhop📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter🔗 Read the Blog >> https://veritysangan.comDon't forget to subscribe to the show!