Ep. 83: More Than a Plus-One: Understanding Today’s College Parents

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process. With experience consulting on over 300 college campuses, Jeff brings a unique and data-informed perspective on how institutions can better engage parents, families, and caregivers—not just during campus visits but throughout the student lifecycle. Tune in for a provocative conversation filled with actionable insights and storytelling that will change the way you think about parent engagement in higher ed.Guest Name: Jeff Kallay, Senior VP of Enrollment Consulting, Echo DeltaGuest Bio: Jeff Kallay is a nationally respected authority on campus visit experiences and student recruitment. Over the course of his career, he has worked with more than 300 college and university campuses across the country to create compelling visit experiences—the kind of experiences that align with strategic enrollment goals while also forging strong connections with best-fit students and their families. Jeff graduated from Lee College with a Bachelor of Science in 1986. Now, as Senior Vice President of Enrollment Consulting at Echo Delta, Jeff serves as an on-campus advisor and training facilitator, providing analysis, insights, and generational research to help our clients showcase themselves with authenticity and transparency. Outside of his agency responsibilities, Jeff remains an active thought leader in the higher education space and regularly commands speaking engagements at workshops and conferences nationwide. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.