EP 83 | Patrick Thompson (Iteratively) - How Atlassian mastered their land and expand strategy with experimentation.

Today on the show we have Patrick Thompson, co-founder, and CEO of Iteratively.In this episode, we talked about why Patrick made the leap to start his own business, how 200 interviews over 6 months of customer discovery helped them find the biggest data-related pain point software teams have, and how Iteratively helps solve it. We also discussed what it was like to work in the growth team at Atlassian in the early days, the difference Patrick sees in picking and prioritising quick wins vs long-term bets to work on at a later stage company vs an early-stage startup, and how partnerships and tool integrations can help increase long-term retention.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.