Ep. 83 Willie's Superbrew co-founder and CEO Nico Enriquez

Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more.  Show Starts in earnest:  13:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby.  13:15 SHOW STARTS:  Nico joins the podcast.  15:30 willie's origin story.  17:45 challenges of 2021 with seltzer saturation - greg owsley and lee schill join team for re-branding. 20:00 getting hits in chains and elsewhere. filling out east coast.  21:00 flavor and soul.  22:30 taking a look at new packaging.  24:45 current trends.  25:45 why lemonade/tea flavor? 26:15 beach aid.  29:45 how to test new flavors?  31:15 challenge of northeast: crowded and indie-driven account base. 33:00 draft and on-premise.  35:00 too much seltzer in NE.  36:30 all about flavor.  37:30 distributor network.  37:45 ginger burns.  40:30 more on expansion plans.  40:45 c-stores? 42:45 postscript:  jenn and harry talk superbowl ads, flavortown and bl next.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily