Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell)

"Storytelling helps the data go down." – Park HowellToday’s featured bookcaster is The World's Most Industrious Storyteller, TEDx speaker, and EMMY Award-Winning Brand Story Strategist, Park Howell. Park and I had a fun on a bun chat about his book, “Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand”, the emotional impact of storytelling, and more!!Key Things You’ll Learn:Why storytelling is the key ingredient for brand successA simple yet powerful template for creating a narrative that truly resonatesThe five primal elements of a short story3 major lessons that Park learned from starting, growing, and running his podcastPark’s Site: https://businessofstory.com/Park’s Books: https://www.amazon.com/stores/author/B09CX52WZY/allbooksPark’s Podcast, “Business of Story”: https://businessofstory.com/podcast/storytelling-tips-ignite-sales/The opening track is titled "Kareru R Daichi Q-MIX" by Rukunetsu AKA Project R (@Rukunetsu). Use the following link to hear the full track and support his craft. https://on.soundcloud.com/62w8XPlease support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 583 – “How to Be the Face of Your Business” with Tonya Eberhart (@brandfacestar): https://www.goingnorthpodcast.com/ep-583-how-to-be-the-face-of-your-business-with-tonya-eberhart-brandfacestar/Ep. 680 – “The Influence Lottery Ticket for Having High Impact” with Kelly Swanson (@motivationspkr): https://www.goingnorthpodcast.com/ep-680-the-influence-lottery-ticket-for-having-high-impact-with-kelly-swanson-motivationspkr/Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/#HolidayBonus Ep. – “Wisdom Of The Men” with Clint Arthur (@clintarthur): https://www.goingnorthpodcast.com/holidaybonus-ep-wisdom-of-the-men-with-clint-arthur-clintarthur/228 – “From Individual to Empire” with Laura Bull (@TheLauraBull): https://www.goingnorthpodcast.com/228-from-individual-to-empire-with-laura-bull-thelaurabull/55 - "Life Branding" with Jon Michail (@jon_michail): https://www.goingnorthpodcast.com/55-life-branding-with-jon-michail-jon_michail/Ep. 438 – “Acoustic Leadership” with Rick Lozano, CSP (@rick_lozano): https://www.goingnorthpodcast.com/ep-438-acoustic-leadership-with-rick-lozano-csp-rick_lozano/Ep. 712 – “When Your Heart Says to Leave a Legacy” with Bridget Cook-Burch (@inspiritwriter): https://www.goingnorthpodcast.com/ep-712-when-your-heart-says-to-leave-a-legacy-with-bridget-cook-burch-inspiritwriter/Ep. 391 – “Why You Need Publicity and Social Proof to Close More Business” with Jane Tabachnick (@JaneTabachnick): https://www.goingnorthpodcast.com/ep-391-why-you-need-publicity/Ep. 510 - "Lights, Camera, Action" With Amy Scruggs (@amyscruggssd): https://www.goingnorthpodcast.com/ep-510-lights-camera-action-with-amy-scruggs-amyscruggssd/Ep. 597 – “Your Stories Don’t Define You, How You Tell Them Will” with Sarah Elkins (@sarahelkins): https://www.goingnorthpodcast.com/ep-597-your-stories-dont-define-you-how-you-tell-them-will-with-sarah-elkins-sarahelkins/Ep. 433 – “Ticking Clock: Behind the Scenes at 60 Minutes” with Ira Rosen: https://www.goingnorthpodcast.com/ep-433-ticking-clock-behind-the-scenes-at-60-minutes-with-ira-rosen/