EP 84: Building Sustained Giving Through Human Connection and Technology with Chris Larson

In this episode of The Responsive Lab, Carly and Scott sit down with Chris Larson, President & CEO at Ligonier Ministries. Chris has been with Ligonier since 2004, directing all strategic outreach initiatives and overseeing daily ministry operations through significant growth and leadership transitions. You'll hear about:* Why monthly sustainers became the backbone of Ligonier's 55-year mission* How to create "beautiful reciprocity" where donors benefit from the org they support* Balancing investment in younger donors while honoring longtime supporters* Using AI and technology as force multipliers for human relationship building* How to navigate the K-shaped economy without compromising donor relationships* Why fundraising conversations should focus on alignment rather than guiltLinks from the episode:* Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrislarson73/* Learn more about Ligonier Ministries: https://www.ligonier.org/Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.