DIY YouTuber reveals her seven income streams ft. Nastja Mohren

Nastja Mohren is a content creator, designer, and sewing educator who’s built a community of more than half a million followers across platforms — all around her love of making things by hand. In this episode, she talks with Francis about turning creativity into a business, balancing authenticity with brand deals, and how she built a sustainable creator by diversifying her revenue into seven different streams. Read the newsletter: https://www.creatorspotlight.com/profiles __ Earn with Google AdSense: https://goo.gle/earnwithadsense __ Follow Nastja YouTube Blog Instagram TikTok Facebook Pinterest Francis Zierer LinkedIn Twitter/X __ Timstamps 00:00:00 Introducing Nastja Mohren 00:01:37 Going full-time on YouTube 00:06:08 The 7 revenue streams 00:12:14 The art of integrating brand deals 00:22:49 Which platform is most valuable? 00:24:30 The value of a blog in 2025 00:32:27 Why choose Google AdSense? 00:37:31 Building packages for advertisers 00:40:57 Crafting a specific audience 00:52:00 The 80/20 principle of video production 01:00:08 Collaborating with the creator community