EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end! In this episode, we’ll cover: The surprise that changed my perspective on my “dead” email list Why email marketing can work for you, even when you aren’t working The strategy behind re-engaging cold subscribers (without tanking your sender reputation) Why I didn’t move my list to a new email platform—yet How online business owners often jump ahead of where they are (and how I’m avoiding that mistake) The reality (i.e. limitations) of using MailChimp’s free plan  How to stay financially smart with your onlines business decisions   MENTIONED IN THIS EPISODE: 🎧 Episode 82 – Hear the backstory on the Email Revival Project. 💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here! 📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.