Ep.84: Facebook Ads for eCommerce Websites: How To Use Data To Drive Conversions

Data Driven Daily Tip #206 - There's nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you're paying one quarter of the price for link clicks on that day than other days. Or finding out that you're paying half the cost for Males age 35-44 to like your page vs. Females age 35-44 to like your page. It's super silly not to ALWAYS USE DATA to drive your next marketing actions. That's why we constantly practice what we preach and show marketers and business owners how to do it also. Facebook Ads is a super robust platform, which is why we're continuing our Facebook Ads eCommerce Series by calling out the top hidden tips we, as true practitioners of the platform, are constantly finding. This video shows you how to use Facebook Ads Manager to find "Performance" which you can use to sort by Time, Delivery and Action categories to analyze your data in a plethora of ways. This is the easy part. The hard part is mastering the artform of actually turning the insights into "next marketing actions." Watch the video, but keep in mind this can also be done at the Ad Set and Individual Ad level if you want to get super-granular. :) Happy eCommerce Marketing.