Ep. 84: How B2B Marketers Can Stand Out and Have a More Strategic Role - Interview w/ Stacey Danheiser

To be more competitive, it is important for B2B organizations to rise above all the “digital noise” in the marketplace. To achieve this differentiation, marketers need to be able to take on a more strategic role. How do they “get that voice at the table”? What core competencies do they need to be able to stand out? Join us as we take a deep dive into this topic in this week’s conversation with marketing expert Stacey Danheiser (Founder & CMO, SHAKE Marketing). During our discussion, Stacey talks about why many B2B companies are drowning in a “sea of sameness”, what mistakes to avoid, and the importance of conducting market research. Stacey also talks about the five competencies she believes every B2B marketer needs to stand out and how they can take action to position themselves and their companies more strategically.