Ep.84 Martina Lazarova | 4 Costly Mistakes Hotels Make That Could Be Destroying Your Profits

This podcast will stir the Czech market.In this episode of the Schulering Hub podcast, we explore the challenges and opportunities within the Czech hotel market with hospitality consultant Martina Lazarova, a seasoned hospitality consultant who has faced—and conquered—many of the same challenges independent hoteliers deal with today. Martina shares practical insights on improving business performance in a competitive market, while revealing the unique difficulties she encountered as a woman in the industry. Her no-nonsense approach sheds light on the mistakes many make— especially when it comes to pricing strategies —and offers a clear path toward unlocking your hotel’s potential in an evolving post-COVID landscape. Whether you're concerned about low ADRs, struggling to attract and retain talent, or simply considering the complexities of the Czech market, this episode will leave you both inspired and ready to take action. Discover what it takes to thrive in hospitality among the growing competition, and why some hotels are left behind.Key Points:The biggest mistake hotels make when it comes to pricing and how to fix it.How the Czech market compares to other European countries and why Prague’s ADR is so low.The untapped potential of technology in Czech hotels and how to use it to your advantage.Martina’s take on the challenges women face in hospitality leadership and how she overcame them.Why culture and flexibility are key to retaining talent in an industry struggling to attract new employees.Martina’s perspective on the impact of Airbnb and short-term rentals on the Czech market and how hoteliers should respond.Find more information about Schulering on our website.Follow us on other social networks:Linkedin Youtube Instagram Schulering: Evolving Hospitality through Learning.