Ep.84 - Mind Pump Media: podcasts, authenticity and scaling a business

Over 900 episodes and one million downloads per month are impressive figures by anyone's standards. If that wasn't enough, with over 20 million views on YouTube, Mind Pump is a broadcast that's changing the fitness industry and bridging the gap between education and entertainment. Meet Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge of Mind Pump Media. Sal Di Stefano, Adam Schafer, Justin Andrews and Doug Egge have decades of combined fitness experience as personal trainers, club managers, IFBB competitors and fitness thought leaders. They started as PTs in 24 Hour Fitness under Mark Mastrov, instilling successful business ideals and the mindset needed to make it as an entrepreneur. Their podcast is a seamless blend of education and entertainment, with combined experience of the trio of hosts. Mind Pump started in the days where podcasts weren't known by the masses. Today, the market has become more competitive and they're standing out above the rest with a first class studio and an authenticity that's rarely matched in fitness. With over 900 episodes and one million downloads per month, the Mind Pump team is leading the way with one of the fitness industry's most provocative podcasts. Mind Pump is an online radio show/podcast that has been described as Howard Stern meets fitness. It is sometimes raw, sometimes shocking and is always entertaining and informative.  The hosts, Sal Di Stefano, Adam Schafer and Justin Andrews have over 40 years of combined fitness experience as personal trainers, club managers, IFBB competitors and fitness thought leaders.     Episode highlights -  How education combined with entertainment will continue to stand out above many other marketing efforts and business models, so long as it's backed by authenticity. The importance of communication – why there are so many people who can communicate well but have terrible information, or those that know great insights but can't share the knowledge effectively. Investment and how collaboration will do much better than the results of anyone going it alone in most cases. How your business venture needs a very definitive "why" in order to be successful. Which fitness industry business strategies are 'right' or 'wrong' and what marketing is best for whether it's aimed at members, personal training clients, or fitpros. When is the right time to sell once you've built up trust and support for any venture before it becomes a true business. Why flash-in-the-pan marketing isn't working for the fitness industry and why gyms are essentially just trading members instead of bringing new people in.    Join Matthew Januszek in conversation with the Mind Pump podcast team…