Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

Click Here to ask your book writing and publishing questions!Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair. I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities. EPISODE HIGHLIGHTSNavigating the current collective rut in book publishing The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgageThe important difference between publicity, marketing, and salesThe slippery slope of partnering with “influencers” for promotionCONNECT WITH KATHLEENClick here to Subscribe to her Substack newsletterInstagram: @kathmschmidtThreads: @kathmschmidtWebsite: kmspr.comRESOURCES MENTIONEDKathleen's appearance on Brad Listi's Other People podcastJane Friedman’s Hot SheetThe Zodiac Academy  book series🧭 BACK COVER BLUEPRINTGet back cover templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 🔗 https://www.publishaprofitablebook.com/blueprint Looking for hidden gems, date night spots, and staycations you didn't know you needed? Find your next adventure at TheBestoftheSouthwest.com and follow along on Instagram at @thebestofthesouthwest.*episode sponsor WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 👉  PublishAProfitableBook.com/bookvisibility ✍️ 33-DAY BOOK WRITING BOOTCAMPYou've Been Thinking About This Book Forever. So let's get it written (for real this time). 👉 https://www.publishaprofitablebook/writethebookSupport the show******Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.  Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth