EP 85 : Branding for Startups | Meeta Malhotra (Founder, The Hard Copy)

Meeta is the founder of The Hard Copy, a resource for building a modern-day, digital-first, design-led brand. She has helped to create some of India’s biggest consumer and financial services brands, from Airtel to Kotak Bank, Bru Coffee to Vistara Airlines. She was one of two partners at Ray+Keshavan, a consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a SaaS enterprise product that was acquired by BMC Software. In this conversation Meeta talks about branding for startups and more:  Builders to Sellers mindset   Brand Building 1-0-1   Framing a brand statement  Why branding is essetial  Advice for building a category  Going about building a brand  Prioritising traget audience  Dynamics of being a challenger brand  Importance of personal branding  Evolution of the Indian Startup Ecosystem Connect with Meeta   LinkedIn: https://www.linkedin.com/in/meetamalhotra/ Twitter: https://twitter.com/meetamalhotra  Connect with us:  Linkedin: https://www.linkedin.com/company/startup-operator​ Twitter: https://twitter.com/OperatorStartup​  If you liked this conversation, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message