EP.85 電商女鞋品牌D+AF共同創辦人暨執行長張士祺 | 走過十八年，靠大數據創造破億商機

from Jason好好聊 · host 楊佳燊Jason

來賓：電商女鞋品牌D+AF共同創辦人暨執行長張士祺電商女鞋品牌D+AF共同創辦人暨執行長張士祺，於 2005 年創立品牌 D+AF，深耕網路 18 年，2017 年開始作跨境市場，至今已將 D+AF 成功銷售至海外 34 個國家。2020 年從網路跨足實體店面，在台北市東區開了第一間實體門市，年銷 50 萬雙鞋，尼爾森調查報告評為最受歡迎的女鞋品牌。電商女鞋品牌D+AF共同創辦人暨執行長張士祺這次來和我們分享，他創辦D+AF的契機為何？本集重點： ☑️請問您創辦D+AF的契機為何？ ☑️您創立D+AF時遭遇過哪些挑戰？ ☑️您耗費三年架設 D+AF 官網，請問您是如何透過後台大數據鎖定目標受眾的？ ☑️您透過大數據觀察，這幾年線上買鞋的消費者輪廓有什麼轉變嗎？買鞋的種類有什麼變化嗎？ ☑️D+AF目前開了三間實體店面，請問您當初決定調整策略方向，從線上走到線下的契機為何？線上線下平台最大的區別是什麼？【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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EP.85 電商女鞋品牌D+AF共同創辦人暨執行長張士祺 | 走過十八年，靠大數據創造破億商機

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