Ep.85: More Than a Hat: Inside Resistol with Joe Hagaman

In this episode, we sit down with Joe Hagaman of Rockwall, Texas, who has spent the past eight years with Resistol under RHE Hatco—the largest hat manufacturer in the world, home to brands like Stetson and Charlie 1 Horse. Joe shares his journey to Resistol, along with his recent transition from Manager of Sponsorships & Events into a new role in sales, while continuing to manage relationships with professional rodeo athletes.We dive into some of Resistol’s most impactful brand activations—from the iconic yellow hats worn at the NFR to raise awareness for the Golden Circle of Champions, to the limited-edition commemorative hat honoring the 250th anniversary of the Declaration of Independence, including the presentation of the first hat to Donald Trump earlier this spring.Joe also offers a behind-the-scenes look at how Resistol operates with consistency and purpose and shares practical advice for young adults.