Ep. 86 - Amber Edwards on Navigating the Changing World of Physician-Dispensed Skincare

How does a brand with the eminence of Alastin manage the balancing act of pairing distinction and excellence with convenience and accessibility? After all, it's not exactly your average over-the-counter product line, so driving growth requires an innovative approach.In this episode of The Technology of Beauty, Global Head of Alastin Skincare Amber Edwards describes how Galderma's acquisition of Alastin has kicked expansion plans into overdrive. As she notes in this interview with Dr. Grant Stevens, Galderma's strategy is centered on taking Alastin global by maintaining credibility with physicians as an industry leader. "Providers have a challenge ahead of us to figure out how to deliver accessible convenient care," Amber says, "and we can't be status quo."» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/