Ep. 86: How AI Can Be Leveraged in B2B Marketing - Christian Klepp

It’s one of those “trending terms” that we often see these days: AI in B2B marketing. When leveraged the right way, AI can help to increase efficiency, improve performance, take over mundane tasks, and enable marketers and their sales counterparts to analyze data, generate the relevant insights, help in the lead pre-qualification process, and more. Join us as Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) releases his first solo recording, where he discusses how AI can be utilized in B2B marketing. Christian talks about the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI, and highlights situations where AI and automation should not be used. He also elaborates on the importance of having a strategy for using AI in marketing and how AI impacts other facets of B2B industries.