Ep 86: How Saying No to Big Contracts Saved the Business | with Roberto Martinez

Summary:Most agencies think their biggest risk is not closing enough deals.In reality, it’s saying yes to the wrong ones.In this episode, I sit down with Roberto Martinez, CEO of Braven Agency, to unpack the hard earned lessons that only show up once real money, real clients, and real teams are on the line. From nearly getting crushed by government contracts to refunding clients on purpose, this conversation is a masterclass in scaling with conviction.Takeaways:Why “not every client is a good client” is more than a cliché and how ignoring it hurts your teamThe silent danger of long payment terms (and why revenue can lie)How mission-driven agencies attract better partners without premium pricingThe moment you should refund a client instead of pushing throughWhy culture is the immune system of a scalable agencyThe real cost of a bad hire (hint: it’s not just salary)How AI is widening and shrinking the small business digital divideCheck out Roberto's agency here:Braven Agency Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈