Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors

How is  biometrics is being used in consumer research and  the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say  eye-tracking, facial expression etc. ?  What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ? Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist  with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .  Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/ Jessica's Personal Website:  www.jessicawilsonphd.com Jessica's Company Website : https://imotions.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at [email protected] Index 00:00 Preview & Introduction to Jessica 02:45 Applications of Biometrics in Consumer Research  11:36 Duracell Case Study 15:29 Expedia Case Study 18:18 Doing Biosensors Research Remotely Using Webcams 22:04 Eye Tracking  & Its Applications -Branding/Advertising, Tracking Attention 24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance  25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions 32:12 Importance of Context & Analysis Using Human/Cultural Lens 34:48 Emerging  Trends - Neuro-Forecasting for Box Office Success of Movies or Songs 37:35 Talent Show - Naginata Martial Arts 40:00 Rapid Fire - Personally Speaking with Jessica 42:34 Connect with Jessica  Useful Links of Things Discussed in the Conversation JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176 Duracell Case Study https://imotions.com/blog/powering-consumer-insight-advancements/ Expedia Lab Case Study  https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights Brain Synchrony and Spotify Plays https://imotions.com/blog/the-future-of-music/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology  #Biometricsinmarketing #consumerbehaviour #Consumerresearch