Ep. 86 - Lessons From the Top 100: Engaging and Learning From the End Consumer, With Olson’s Greenhouse Gardens

For the team here at Greenhouse Grower, the month of May means the Top 100 Growers. Throughout this month, we’ll be featuring conversations with members of our 2026 Top 100 Growers list, which you can learn more about in our May issue. This week, I’m joined by Brian Lloyd, CEO of Olson’s Greenhouse Gardens, which is based in Utah but has greenhouse facilities in three other states. One of the keys to success at Olson’s has been its focus on the end consumer, and tracking how plant buyers shop for plants today, and the best platforms for communicating with them. Lloyd says every grower should have their customer’s best interests at heart, which means listening to their needs and helping them become successful gardeners. I talked with Brian about this, and a lot more. Here’s our conversation.