EP. 86 | The Dirty Secret Inside Your Dentist's Water Lines (Solmetex VP of Sales)

LinkedIn: https://www.linkedin.com/in/stevecraig20/Website: https://solmetex.com/Most people walk into a dental office and never think twice about the water being used on them. Steve Craig says that's exactly the problem.As VP of Sales at Solmetex, Steve has spent decades in the dental industry, and his message is simple: water is the number one instrument in dentistry, and about 70% of practices aren't properly managing it.We talk about what's actually in dental unit water lines, why 60% of Americans stopped going to the dentist after COVID, why dental "insurance" is really just a coupon, how Solmetex built the only end-to-end water solution in the space, and what it takes to lead and scale a niche sales organization.If you've ever sat in a dental chair, this one's for you.