EP 86: Trade Show Leads: Qualify & Score Them Instantly!

A badge scan is not the same thing as a qualified lead.It feels great to leave a show with 150 names in a CSV, but how many are actually worth a sales follow-up?The real value is the conversation context: role, intent, timeline, authority, and level of interest.If that gets lost, sales is left guessing. The goal should not be more badges. It should be knowing who matters and what to say next.Watch: https://youtu.be/Jab2MjufBZsWith featured guest, Jeffrey Coppola, a sales leader and the Founder of EventReps.You can also listen to our podcast through Apple Podcast, Amazon Music, Player Music, and other various platforms.#tradeshows #eventmarketing #leadgeneration #salesalignment