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Ep. 86 | The Sunk Cost Fallacy: When to Quit and When to Double Down | The Reset episode artwork

EPISODE · May 5, 2026 · 11 MIN

Ep. 86 | The Sunk Cost Fallacy: When to Quit and When to Double Down | The Reset

from The Reset with Shaun Tucker · host Shaun Tucker

When are you finally going to pull the plug? High-performance dads are wired to never give up, but sometimes, persistence is just stubbornness in disguise. In this episode, we tackle the "Sunk Cost Fallacy" in business, relationships, and fitness. Learn the Mental Fitness frameworks required to know exactly when it’s time to quit a failing strategy, and when it’s time to double down and push through the friction.Join the Tribe:📍 Sunday Morning Reset: Join our community workouts (6 AM Sundays). Link here: shauntucker.com.au/community🚀 The Reset Retreat: Ready for the ultimate deep dive? Apply for our next high-performance retreat at shauntucker.com.au/retreat.

What this episode covers

When are you finally going to pull the plug? High-performance dads are wired to never give up, but sometimes, persistence is just stubbornness in disguise. In this episode, we tackle the "Sunk Cost Fallacy" in business, relationships, and fitness. Learn the Mental Fitness frameworks required to know exactly when it’s time to quit a failing strategy, and when it’s time to double down and push through the friction.Join the Tribe:📍 Sunday Morning Reset: Join our community workouts (6 AM Sundays). Link here: shauntucker.com.au/community🚀 The Reset Retreat: Ready for the ultimate deep dive? Apply for our next high-performance retreat at shauntucker.com.au/retreat.

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Ep. 86 | The Sunk Cost Fallacy: When to Quit and When to Double Down | The Reset

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Frequently Asked Questions

How long is this episode of The Reset with Shaun Tucker?

This episode is 11 minutes long.

When was this The Reset with Shaun Tucker episode published?

This episode was published on May 5, 2026.

What is this episode about?

When are you finally going to pull the plug? High-performance dads are wired to never give up, but sometimes, persistence is just stubbornness in disguise. In this episode, we tackle the "Sunk Cost Fallacy" in business, relationships, and fitness....

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Reset with Shaun Tucker episode?

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