Ep. 86 | The Sunk Cost Fallacy: When to Quit and When to Double Down | The Reset

from The Reset with Shaun Tucker · host Shaun Tucker

When are you finally going to pull the plug? High-performance dads are wired to never give up, but sometimes, persistence is just stubbornness in disguise. In this episode, we tackle the "Sunk Cost Fallacy" in business, relationships, and fitness. Learn the Mental Fitness frameworks required to know exactly when it’s time to quit a failing strategy, and when it’s time to double down and push through the friction.Join the Tribe:📍 Sunday Morning Reset: Join our community workouts (6 AM Sundays). Link here: shauntucker.com.au/community🚀 The Reset Retreat: Ready for the ultimate deep dive? Apply for our next high-performance retreat at shauntucker.com.au/retreat.

Episode metadata supplied by the publisher feed · Published May 5, 2026

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Ep. 86 | The Sunk Cost Fallacy: When to Quit and When to Double Down | The Reset

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This episode is 11 minutes long.

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This episode was published on May 5, 2026.

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