EP 87: AI Secrets to Supercharge Your Marketing

What AI secrets can you learn from one of the world's leading marketing voices?  Today, Mark de Grasse, President of DigitalMarketer.com, joins us to discuss the best AI tips and tricks to supercharge your marketing.  Newsletter: Sign up for our free daily newsletterMore on this: Episode PageRelated Episodes:Ep 57: LinkedIn + I – How to make it work to build authority​Ep 62: Using AI For Growth – How it’s done​Ep 80: When and How To Use Midjourney for GrowthJoin the discussion: Ask Mark and Jordan questions about AI in marketingUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [email protected] with Jordan on LinkedInTimestamps:[00:01:25] Daily AI news[00:03:36] Intro to Mark de Grasse and Digital Marketer[00:06:25] Why you need a marketing strategy[00:09:29] AI simplifies digital marketing strategy for businesses[00:14:51] Using AI for consistent writing style[00:17:50] Training AI requires solid prompting for accuracy[00:21:23] Mark's top 3 AI tools (minus ChatGPT)[00:24:45] Strategy is essential for business success[00:29:02] Use ChatGPT instead of Google for searchesTopics Covered in This Episode:- Importance of having a strategy in marketing- Cohesive marketing strategy and brand voice- Creating a single sentence brand voice that summarizes the company's mission- Applying the brand voice consistently across all marketing channels- Using AI to create and maintain a marketing strategy- AI tools like ChatGPT for consistent messaging and content creation- Connecting different pieces of content with AI to maintain consistency- Using AI to generate authentic content- Using a transcription tool like Descript as a basis for AI-generated writing- A solid presentation as training for AI to create authentic content- Importance of strategic marketing in light of rising ad costs and increased competition- Lifetime customer value as the primary metric in the future- Utilizing AI for running paid ads and experimenting with strategies- Introduction to the speaker, Jordan Wilson, and the podcast "Everyday AI"- News updates on AI developments- Background and experience of the speaker in content and marketing- Overview of the company and its offerings- The need for a cohesive marketing approach and the consequences of siloed efforts- Criticism of reliance on paid advertising and the importance of true marketing strategies- Tips and best practices for training AI for desired output- Starting a new chat each time to avoid confusion and hallucinations in AI responses- Effective prompting and training stages for refining AI responsesKeywords:strategy, time, resources, step-by-step approach, awareness, purchase, loyalty, plan, ineffective methods, customer value journey, success, implementing, immediate sales, information, failure, marketing strategy, brand voice, AI, ChatGPT, consistent messaging, content creation, articles, ema<Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist.