EP.87 百年餅店舊振南總經理李立元｜百年老店的品牌再造，最大使命「傳承」

from Jason好好聊 · host 楊佳燊Jason

來賓：百年餅店舊振南總經理李立元百年餅店舊振南總經理李立元，舊振南餅店的第五代傳人，英屬哥倫比亞大學索德商學院畢業。曾任職於加拿大品牌管顧設計公司，2012 年回台灣加入舊振南，現為舊振南食品總經理。舊振南食品為中式百年餅，店成立於1890 年，傳承至今已超過百年，主要商品為手工綠豆椪、鳳梨酥、傳統大餅、各式伴手禮等… 百年餅店舊振南總經理李立元這次來和我們分享，異業合作模式能為品牌帶來什麼改變？本集重點： ☑️您過往有設計行銷的經歷，可以跟我們聊聊您是如何把國際行銷思維帶入到舊振南的嗎？ ☑️逢年過節是漢餅熱銷的季節，舊振南是如何運用「儀式感」來刺激消費者購買漢餅的？ ☑️舊振南品牌歷史悠久，很重視漢餅文化的傳承，請問舊振南是如何同時兼顧傳統文化與創新呢？ ☑️近幾年舊振南積極與其他品牌聯名，這樣的異業合作模式能為品牌帶來什麼改變？ ☑️舊振南於今年創立Podcast《二十四節氣的智慧故事》的契機為何？【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Dec 23, 2022

Embed this episode

Attribution link and audio player

Ready to play

EP.87 百年餅店舊振南總經理李立元｜百年老店的品牌再造，最大使命「傳承」

0:00 36:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Building Value with Jason Nellis Jason Nellis Jason Nellis interviews your favorite content creators and influencers about their work, their creative process, and the tools they use. Wealth, Wine and Wisdom Andy Fenton, Jason Whitton Financial worlds collide when real estate expert Jason Whitton and sharemarket expert Andy Fenton come together each Friday for a wine. Wealth, wine and wisdom - more wine than anything else - is a relaxed retrospective look back at what’s been happening this week in the world of wealth, and what might happen next week and beyond.Andy Fenton is Managing Director at Fenton Financial. Jason Whitton is co-founder of Positive Real Estate. Lightning in a bottle: Entrepreneurial journeys from idea to exit UBS advisor podcasts In this podcast series, Josh Pottinger and Jason Chirogianis, two veterans with over 3 decades of experience in the financial services industry bring real world perspectives to help business owners and entrepreneurs through the process of making the decision to monetize their ownership position, managing the process and then life after. Throughout this series, they’ll provide their own thoughts as well as interview key people along the way. Email questions / comments to [email protected] Wall St For Main St Jason Burack, Mo Dawoud and John Manfreda Wall St for Main St provides alternative financial information, research, education and consulting to Main Street investors using uncommon wisdom. Our goal is teaching people how to fish for themselves instead of trusting their financial adviser. We interview top investors, traders, money managers, financial commentators, economic experts, authors, CEOs and newsletter writers from around the world to discuss the latest events in the global economy and financial markets.

Frequently Asked Questions

How long is this episode of Jason好好聊?

This episode is 36 minutes long.

When was this Jason好好聊 episode published?

This episode was published on December 23, 2022.

Can I download this Jason好好聊 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!