EP 87: Event Planning Strategy: Drive Business Revenue & ROI

The strongest event teams are looking at how each show contributes to the business, whether that is direct revenue, influenced pipeline, account movement, or better multi-threading inside key opportunities.Watch: https://youtu.be/qJ6Z_LY2ncMWith featured guest, Kelly Carlsted an event marketing leader. She currently leads the global events team at Dremio.You can also listen to our podcast through Apple Podcast, Amazon Music, Player Music, and other various platforms.#mql #sql #leads #tradeshows #events