Ep. 87: What Do You Call the Space Between Your Company and Mine?

What do you call the space between you and your customer? According to Dayton Semerjian, that's where you'll find the true value of a customer relationship. Dayton is general manager of global customer success and support at the IT services firm CA Technologies.  CA's customers tend to be large companies, and the decision to buy its software and services is usually made by big groups of people armed with heavy analysis. Customer relationships can be very complex, involving many internal teams that handle sales, implementation and tech support. It's not that uncommon for some customers to feel like they've fallen through the cracks in situations like these. In this episode, Dayton shares what it takes to earn promoters in complex client relationships. Learn more: Do Your B2B Customers Promote Your Business?