Ep. 88 How Your Ideal Client Impacts Your Speaking Strategy

Have you ever felt like your presentation is great but isn't converting? Are you not being selected for speaking opportunities? Is it making you feel like you don't belong on the stage? This could be caused by not getting in front of the right audience. Getting in front of the right audience plays a critical role in an effective conversion strategy. In this episode of the Speak To Scale Podcast, we dive deep into how to determine the ideal audience you should be focusing on and how to best get in front of them.   If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.   Episode takeaways you don't want to miss: The significance of getting in front of the right audience plays in your conversion strategy How to determine the ideal client that you should be seeking The role "Business Besties" play in your strategy Spoiler alert: they aren't your ideal customers Why you should focus on your favorite paying clients rather than the ideal made up clients or ones who you felt really uncomfortable working with   For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/088