Ep. 88 Josh Landan of Wings and Arrow

Today Jenn and Harry are joined by Josh Landan of Ashland Hard Seltzer and now Wings & Arrow.  Josh was the founder of Saint Archer Brewing Co. which he sold to Molson Coors, and later Harland Brewing Co. Show starts in earnest: 05:50 ----time-stamped contents---- 00:00 intro - hilarious banter, technical difficulties, harry buys cookies for his young tenants, jenn teases the bro bus, tree falls, etc. 05:50 Show starts: Josh joins the call.  07:00 why put parent brand/holding co wings and arrow over ashland and voyager? 11:30 built to sell?  14:00 raising capital - expanding voice with celebrities / influencers.  16:20 differentiating factors.  18:40 viewing distribs strategically. 20:45 getting distrib network right is "everything".  22:45 cali and az markets.  23:30 going deep rather than wide.  24:20 no taproom for seltzer.  27:30 mc sale $? coy, but... ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily