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EP 88: Lessons Learned After Large Acquisitions with Kathy Frossard episode artwork

EPISODE · Oct 10, 2022 · 55 MIN

EP 88: Lessons Learned After Large Acquisitions with Kathy Frossard

from The Recovery Executive Podcast · host Nick Jaworski

Bringing a company out of bankruptcy is hard. Taking over marketing for an acquisition that's bringing in far less revenue than you thought it was is also very hard. Former CMO of both Foundations and Promises, Kathy Frossard, walks us through lessons learned through two large acquisitions. In particular, we discuss the viability of a national brand play in commercial SUD and why no one to date has been able to successfully accomplish it, though many have, and are, trying. We then discuss our thoughts on what to do differently in order to make that happen.

What this episode covers

Bringing a company out of bankruptcy is hard. Taking over marketing for an acquisition that's bringing in far less revenue than you thought it was is also very hard. Former CMO of both Foundations and Promises, Kathy Frossard, walks us through lessons learned through two large acquisitions. In particular, we discuss the viability of a national brand play in commercial SUD and why no one to date has been able to successfully accomplish it, though many have, and are, trying. We then discuss our thoughts on what to do differently in order to make that happen.

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EP 88: Lessons Learned After Large Acquisitions with Kathy Frossard

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How long is this episode of The Recovery Executive Podcast?

This episode is 55 minutes long.

When was this The Recovery Executive Podcast episode published?

This episode was published on October 10, 2022.

What is this episode about?

Bringing a company out of bankruptcy is hard. Taking over marketing for an acquisition that's bringing in far less revenue than you thought it was is also very hard. Former CMO of both Foundations and Promises, Kathy Frossard, walks us through...

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