Ep#88: Seven years of Category Creation ft. Kris at Sendoso - World’s best direct mail platform

In this insightful discussion, Adil Saleh joins Kris, the CEO of Sendoso, a leading direct mail automation platform that plays a pivotal role in customer retention and employee recognition. Kris emphasizes the value of personal relationships saying "People buy from people. People renew from people" and suggests that "In the early days, it's almost more important to build these customer relationships because those are going to be your key market customers." How do companies maintain impactful customer relationships and retain them in the long term? How does Sendoso integrate with Gainsight and other customer success tools to streamline the customer journey? What makes Sendoso a world-class software and global logistics company? Kris dives into these questions and more, sharing Sendoso's unique approach to customer education programs, community engagement, and personalized gifting strategies. Furthermore, listen in as Kris reflects on the company's growth journey over the last seven years, expressing the view that "Sometimes you think that you're late or early, but you're just about time." He believes that mistakes are crucial to learning and developing a business, adding, "It's all about making sure you make mistakes and then learn not to repeat them, and you learn from other people's mistakes as well." Lastly, Adil and Kris also discuss Kris's work advising platforms, highlighting the platform Goldcast and the diverse team behind it. Don't miss out on this revealing conversation