Ep. #88 The Work of Building a Thriving Coaching Business with Ellie Scarf

Episode Summary: In this episode of Making Sense of Work, Jean Balfour welcomes Ellie Scarf, founder and CEO of Lucent Global and the Impact Coach Collective. Ellie shares her journey from law to executive coaching and her insights on building a successful coaching business. They discuss the transition from corporate roles to coaching, the challenges and rewards of entrepreneurship, and practical advice for coaches pursuing ICF accreditation at all stages of their business journey.Key Topics:Ellie's Professional Journey:Transition from law to human-centered roles in learning, development, and organizational transformation.Founding her executive coaching business and later the Impact Coach Collective.Building a Coaching Business:The significance of professional credibility and leveraging existing networks.Essential mindset shifts for viewing oneself as both a coach and a business owner.The importance of sales and marketing in sustaining a coaching practice.Differentiating Executive and Life Coaching:Contextual differences between executive and life coaching.Selling coaching services to organizations versus individuals.Lessons Learned and Practical Advice:The necessity of consistent, disciplined effort in business.Overcoming negative perceptions of sales and marketing.The value of clarity in coaching identity and the services offered.Ellie's Impact Coach Collective Program:Monthly masterclasses, coaching Q&A sessions, and deal clinics.A supportive community for new and established coaches to share insights and strategies.Connect with Ellie Here:https://www.elliescarf.com/https://www.linkedin.com/in/elliescarf/Books and Resources Mentioned:The Happiness Trap by Russ HarrisTo Sell Is Human by Daniel PinkNever Eat Alone by Keith FerrazziWe Should All Be Millionaires by Rachel Rodgers100 Million Dollar Leads by Alex HormoziSign up to my weekly newsletter.Book a free strategy call: https://calendly.com/jean-balfour/30minLearn more about my work: https://jeanbalfour.com/Linkedin: https://www.linkedin.com/in/jeanbalfour/