Ep.88: When & How To Run An A/B Test On Your Website Using Google Optimize

Data Driven Daily Tip #210 - We're redesigning our logo. We can't decide which logo to pick between the final two options. This is obviously a very important decision for our company and we've gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of simply using our opinions, since we believe in Data Over Opinions, we're going to get a couple key data points. One, is going to be a Facebook Poll, and we'll possibly run an Ad or two to get some additional feedback. But the real interesting data point will be how people actually interact with our website based on which logo is shown. This means, we're going to run an A/B Test on our website, using Google Optimize. Optimize will serve our current (Original) logo to one-third of the web users that hit DataDriven.Design, serve new logo option 1, which we're calling "Pixel D" to another third of our web users, and serve new logo option 2, which we're calling "Smooth DD" to the other third of our web users. This will be done randomly, and this video shows the step-by-step process of how to use Google Optimize to set up an experiment. It walks you through how to not only create variants, but also how to set up objectives so that you get key data to make your decision. A/B Testing like this should be done to a certain extent on every website, testing colors, imagery, calls to action and more. We always recommend only doing one A/B test at a time per page, and running the test for at least a week to a month (depending on how much web traffic your site gets) before looking at the data to declare a winner.