Ep. 88: Why and How to Report Marketing Impact

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you’ve ever struggled to quantify the impact of your marketing work—or convince leadership it matters—this episode is a must-listen.Guest Name: Kerry Salerno, Vice President and Chief Marketing and Communications Officer, Babson CollegeGuest Social: https://www.linkedin.com/in/kerrysalerno/Guest Bio: Kerry Salerno serves as Babson College’s Chief Marketing and Communications Officer, overseeing brand, reputation and enrollment marketing and communication strategies. She is responsible for building brand awareness, engagement, adoption, and advocacy for the institution and each of its revenue generating programs, as well as overseeing institutional communications strategies. Prior to Babson, Kerry was at Northeastern University where she served in a variety of roles related to enrollment marketing and communications, most recently as Vice President of Enrollment, Marking and Recruitment for the Northeastern University Professional Advancement Network. Kerry received her B.S. in Marketing and her M.B.A from Bentley University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.