Ep. 89: Flower Farming in Australia's Barossa Valley with Katie Arena

She started with zero qualifications, a personal trainer husband, and six dahlia tubers from the hardware store. Now Katie and her husband Rob run Little Lyndoch Flower Farm in Australia's Barossa Valley, growing just three crops on under an acre, and building a business that actually brings them joy.In this episode, Katie shares how they sold everything during COVID to fund the farm, why growing fewer crops made them more profitable, and what it really looks like to build something from the ground up with your partner.What you'll hear in today's episode: Why Katie and Rob narrowed their entire farm down to just three crops, and how that one decision changed everything The story of Uncle Lucky's greenhouse and how six dahlias became 3,500 How they figured out outsourcing when they couldn't keep wearing all the hats Katie's honest take on marketing, showing up authentically, and why the quick 3-second reel always outperforms the one that took 2 hoursResources & Links Mentioned Little Lyndoch Flower Farm: littlelyndochflowerfarm.com.au Instagram: @littlelyndochflowerfarmAbout Katie:Katie is the co-founder of Little Lyndoch Flower Farm, a seasonal flower farm and creative studio in the Barossa Valley, South Australia. Alongside her husband Rob, Katie has built a business that includes wholesale cut flowers, dahlia tuber and ranunculus corm sales, floral design for weddings, and a 3-day retreat called Bloom. She's currently developing the Bloom Academy for online learning. With no formal training in floristry, farming, or business, Katie and Rob are completely self-taught and share their journey openly to inspire growers and creatives around the world.Show Notes: https://thefloweringfarmhouse.com/2026/04/08/ep-89-flower-farming-in-australia-little-lyndoch-flower-farm/If this episode resonates with you, would you share it with a flower friend? And if you haven't already, subscribe so you never miss a conversation.Sign up for our podcast newsletter: https://bit.ly/thefloweringfarmhousenewsletter