Ep. 89: How Communications Can Play a Strategic Role in B2B Organizations

It’s a function that in many cases tends to be either overlooked, taken for granted, or treated as “out of sight, out of mind”. Now more than ever, communications play such a crucial role within B2B organizations in a way that brings employees together and creates alignment. Join us in this week’s conversation with Guerlyne Guercy (Communications Manager – People & Communities, Cisco) as we discuss the vital role that communications professionals play within an organization. Guerlyne discusses her perspectives on how communications has changed, what mistakes to avoid, the importance of conducting research and having the right strategy, how to deal with internal pushback, and what metrics to focus on.