Ep. 89 Kyle Bradshaw of New Belgium Brewing Co.

Today Jenn and Harry speak with New Belgium's VP of Brands, Kyle Bradshaw, on all things Voodoo Ranger, their new Fruit Smash extension, Bell's integration, and more. Show starts in earnest: 03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, tech difficulties, jenn in a wind tunnel, the yuush.  03:00 show starts: kyle joins the call, new gig.  04:30 how voodoo franchise breaks thru clutter. 09:00 pricing strat.  10:45 marketing commitment.  12:00 voodoo copycats. 13:30 new fruit smash higher octane extension. 15:30 where fruit smash seltzer fits in size?  16:30 bell's integration progres. 19:00 growing past mil bbls.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily