Ep. 89 Kyle Bradshaw of New Belgium Brewing Co.

from Beernet Radio · host Harry Schuhmacher

Today Jenn and Harry speak with New Belgium's VP of Brands, Kyle Bradshaw, on all things Voodoo Ranger, their new Fruit Smash extension, Bell's integration, and more. Show starts in earnest: 03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, tech difficulties, jenn in a wind tunnel, the yuush.  03:00 show starts: kyle joins the call, new gig.  04:30 how voodoo franchise breaks thru clutter. 09:00 pricing strat.  10:45 marketing commitment.  12:00 voodoo copycats. 13:30 new fruit smash higher octane extension. 15:30 where fruit smash seltzer fits in size?  16:30 bell's integration progres. 19:00 growing past mil bbls.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

What this episode covers

Today Jenn and Harry speak with New Belgium's VP of Brands, Kyle Bradshaw, on all things Voodoo Ranger, their new Fruit Smash extension, Bell's integration, and more. Show starts in earnest: 03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, tech difficulties, jenn in a wind tunnel, the yuush. 03:00 show starts: kyle joins the call, new gig. 04:30 how voodoo franchise breaks thru clutter. 09:00 pricing strat. 10:45 marketing commitment. 12:00 voodoo copycats. 13:30 new fruit smash higher octane extension. 15:30 where fruit smash seltzer fits in size? 16:30 bell's integration progres. 19:00 growing past mil bbls. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day. -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok: @beerbizdaily

NOW PLAYING

Ep. 89 Kyle Bradshaw of New Belgium Brewing Co.

0:00 19:54

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

The Extras | “Heartthrob”

Jun 29, 2026 ·42m

CarCast+Edmunds - Slate prices their truck at $24950 but is it worth it?

Jun 29, 2026 ·56m

Ep. 414 | “What Would Dreamer Do?”

Jun 26, 2026 ·98m

Corn: The Secret Ingredient to Feeling Hot & Happy?

Jun 25, 2026 ·35m

Heat Check & Draft Effects

Jun 24, 2026 ·38m

gerald_russ_on_wm42

Jun 20, 2026 ·31m

Similar Podcasts

Tales Of A Superstar DJ The Insomniac Spun seemingly out of nowhere from her complacent life in the corporate world, turned seemingly overnight from 16-Hour shift work and into the life of a literally starving artist and working musician, The Protagonist navigates her supposed rise to fame and superstardom on a journey through spiritual awakening, coming-of-age, and intimate self-realization--guided by an omnipresent force and equipped with the power of love, magic, and music. {Enter The Multiverse.} [The Festival Project] The Festival Project, Inc.™ is a multidimensional multimedia platform which encompasses exploratory and artistic social personifications and expressions on cosmic theory, spirituality, growth, health & wellness, philosophy and theoretic dynamics in entertainment such as music, design, film, television, radio, dance and festival culture, art, fashion, literature, and science. The Festival Project™ and its subsidiary Non-Profit, The Collective Complex © aims to challenge modern artistic and philosop Explicit The Psychobabble-Me Podcast News Radio 1170 WWVA (WWVA-AM) Welcome to Psychobabble-Me Mental Wellness Podcast.Facebook: https://www.facebook.com/profile.php?id=100092533929418Twitter: https://twitter.com/psychobabble-meInstagram: https://www.instagram.com/psychobabble-me/ Explicit Game Changers Radio Game Changers: Radio Hosted by Irene Hulme and Craig Bruce — two of Australia’s most experienced radio minds. Each week they break down standout moments and big ideas from the best radio and audio creators in Australia and around the world. Explicit Down Right Sports Down Right Sports Radio (Podcast) Down Right Sports with Brent Reid the Notorious Sports Critic is a sports show for the true sports fan! Join the conversation as Notorious Sports Critic delivers insightful commentary, interviews, and more on all things sports. Follow Down Right Sportshttp://www.twitter.com/brentreid18http://www.Instragram.com/downrightsportshttp://www.youtube.com/downrightsportshttp://www.tiktok.com/downrightsportshttp://www.djchaseradio.com Explicit

Frequently Asked Questions

How long is this episode of Beernet Radio?

This episode is 19 minutes long.

When was this Beernet Radio episode published?

This episode was published on April 17, 2022.

What is this episode about?

Can I download this Beernet Radio episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!