EP. 89 Unlocking Gen Alpha: Insights Into Next Gen Global Consumers with Thomas Dijkman, Sr. Retail Consultant, Q&A Retail

About Thomas: Thomas’ LinkedIn profile: linkedin.com/in/thomas-dijkman Website: qanda.nl (Company), https://www.ebeltoftgroup.com  Phone: +31652656347 (Work) Email: [email protected] Thomas' Bio: Thomas Dijkman is a Senior Retail Consultant at Q&A Retail, a Netherlands-based retail consultancy. He is Co-chair of the “Young Ebeltoft” initiative, a global collective of next-generation retail thinkers within the Ebeltoft Group.  Thomas specializes in translating insights, market expertise, and creativity into practical solutions that help leading retailers adapt and thrive in a fast-changing retail environment. He has worked with retailers such as SPAR, Action, Nexeye, and A.S. Watson, advising on strategy, positioning, consumer engagement, and store and format optimization.  With a no-nonsense, data-driven approach, he supports retailers in strengthening their concepts and improving performance across channels. Through his focus on generational insights, Thomas helps retailers better understand what young consumers want and how to turn those insights into action. SHOW INTRO: Today, EPISODE 89… I talk with Thomas Dijkman a Gen Z researcher, which is to say that he is part of Gen Z at 28 years old, who was a speaker at Euroshop 2026. Thomas and the company he work with called Q&A Retail, had just published research on Gen Alpha, which was chock full of insights on this emerging generation of global consumers. We’ll get into all of that in a minute but first a few thoughts… *                     *                          *                          * ABOUT DAVID KEPRON: LinkedIn Profile: linkedin.com/in/david-kepron-9a1582b Websites:  https://www.davidkepron.com    (personal website) vmsd.com/taxonomy/term/8645  (Blog) Email: [email protected] Personal Instagram: https://www.instagram.com/davidkepron/ NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/ Bio: David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe.  David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels.  In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies.  As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace.  David currently shares his experience and insight on various industry boards including: VMSD magazine’s Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation’s Program Committee as well as the Center For Retail Transformation at George Mason University. He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.   In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon.  I caught up with Bryan at the SHOP Marketplace event in Charlotte and chatted about his focus on shaping what comes next in digital signage and experiential design.   The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.