Ep. 9 - Beverley Whitrick, COO of Music Venue Trust: Saving Grassroots Venues episode artwork

EPISODE · Oct 1, 2025 · 44 MIN

Ep. 9 - Beverley Whitrick, COO of Music Venue Trust: Saving Grassroots Venues

from When Sh*t Goes Wrong At Events · host Freddie Sparrow

Welcome to Season 2 of When Sh*t Goes Wrong at Events - the podcast where we give a backstage pass to the often unheard stories of event organising.In this episode, we sit down with Beverley Whitrick, COO at Music Venue Trust, to explore the realities of running live music events and keeping grassroots venues alive. From her first steps into events to local authority run-ins and transport chaos, Beverley shares both the challenges and the rewards of working behind the scenes in the live music world. Topics covered in this episode:Local authority horror stories: Including the time she was reprimanded for stopping a mayor driving through a crowd.When agreements go wrong: Bars, venues, and security all having different interpretations on the day.The importance of team: Why trust and shared values matter more than anything.Deliverable vs perfect: Knowing when ‘good enough’ is actually the best choice.Control vs chaos: Why trains and transport can sabotage even the best-laid plans.Connect with our host Freddie Sparrow, Co-Founder of Vento, and connect with our guest Beverley Whitrick, COO of Music Venue Trust.

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Ep. 9 - Beverley Whitrick, COO of Music Venue Trust: Saving Grassroots Venues

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