Ep 9: Boosting demand and driving qualified traffic to your site

Lisa and Simon delve into the intricacies of demand generation and traffic generation, discussing the importance of understanding these concepts for effective marketing. They explore various strategies for generating traffic, including content marketing, SEO, and leveraging social media. The discussion also covers the role of paid advertising and search engine marketing, emphasizing the need for targeted campaigns and the significance of landing pages. Additionally, they touch on the impact of AI in marketing and the necessity of measuring success to refine strategies over time. #itsmostlymarketing #tangentstotactics #webstrategy #leadgeneration #traffic