EP 9: Building a Brand with Jason Hairston

In this episode of  the Epic Outdoors Podcast. Our Host, Jason Carter, sits down with Jason Hairston, founder of Kuiu to talk about the building of Kuiu. Jason Hairston talks about his history with building Sitka Gear and having to start from scratch again. He talks about the challenges and tough times while chasing his dream. After upsets and pitfalls the brand takes off and leads to current day with new products, innovation, and constant striving for the best gear possible. This episode is a great inside look at a remarkable story within the hunting industry.