EP# 9 | Commercial Door Reality: Dock Levelers, High Speed Doors, and Hiring | Adam Williams

In this episode of Lifted, I sit down with Adam Williams, a nearly 20-year garage door veteran working in the Charleston, South Carolina market with Advanced Door Systems. Adam is in that transition a lot of techs talk about but few navigate well — moving off the truck and into the office while the work is still piling up. We get into what that shift really looks like, especially when you’re balancing residential growth with serious commercial work including dock levelers, rolling steel, high-speed doors, and large tilt-wall projects. We also have the kind of conversation most techs are already having privately. Brand quality changes. LiftMaster callbacks. Why Genie is back in the discussion. What holds up in heat and salt air. What fails. And what that means for companies trying to scale without drowning in warranty work. Beyond doors, we talk about hiring after COVID, training helpers into real techs, and why trade skills like welding still represent one of the strongest career paths available. If you’re in the garage door industry and thinking about commercial work, hiring better, or stepping into leadership, this episode is a practical look at what’s happening in the field right now.   Connect with Lifted & Blair Witkowski • Think you’d make an interesting guest on Lifted? Apply here. • Need serious SEO for your garage door company? Learn more here. • Learn more about Blair and his work in the garage door industry. • Follow Lifted on Facebook • Watch the full video version of this interview on YouTube.