Ep.9 - Immersive Tech Explained: XR, VR, AR and the Future of AV

Send us Fan MailImmersive technology is rapidly evolving — and it’s starting to intersect with the world of professional AV in new and interesting ways.In this episode of Behind the Rack, we’re joined by Daniel Grozdavov from Imagine360 to explore the world of Extended Reality (XR) and how technologies like Virtual Reality (VR) and Augmented Reality (AR) are reshaping how organizations communicate, train, and create experiences.Together, we discuss what immersive technology really means beyond the buzzwords, how these environments are built, and where XR may intersect with the ProAV ecosystem.Topics include: • Understanding XR, VR, and AR • How immersive experiences are designed • Applications in storytelling, education, and experiential environments • The role AV infrastructure plays in immersive deployments • The future of immersive technologyWhether you work in ProAV, broadcast, content creation, or experiential design, this episode explores how immersive technology is beginning to influence the next generation of AV experiences.