Ep. 9: Is Authenticity Becoming Performative? The Truth About Social Media, Vulnerability & Going Viral

Is authenticity online actually authentic anymore?In this episode of Probably Most Definitely Overthinking This, Kami and Melissa unpack the blurry line between being genuinely yourself and performing authenticity for an audience.From crying videos and curated vulnerability to viral content, personal branding, and the pressure to always be “real,” this conversation gets honest about what authenticity actually looks like in today’s social media world.We explore the difference between connection and validation, why not everything needs an audience to be meaningful, the truth about chasing viral content, and what authentic marketing really means when you’re building a business or personal brand.We also dive into processing life publicly vs. privately, emotional boundaries online, and why sustainable connection will always outperform performative attention.If you’ve ever questioned what’s real online or caught yourself overthinking how you show up... this episode is for you.