Ep.9 - Lindsay and Evan DesLauriers of Bolton Valley Vermont on buying back the family ski hill.

If you could imagine the Vermont dream. What would it look like? imagine growing up with a Dad who in 2/3rds of a year built a new ski area from scratch and growing up on a ski hill that is the family business.  Imagine  after several decades  the ski area fell on hard times and the family had to sell it. But… a decade later along with your 80 year old father the kids buy back the ski area and restore it to its former glory. Throw in a mug of maple syrup and some flannel and you’ve got the makings of a Hallmark movie. Today’s episode takes us to Vermont, where we sit down with Lindsay and Evan Deslauriers from Bolton Valley, Vermont, a family-owned resort with one of the most unique comeback stories in the industry. From growing up on the mountain… to losing the resort… to rebuilding it as a multi-season, community-driven business—this episode is packed with lessons on resilience, authenticity, and what it really takes to create a ski experience people keep coming back to. We get into everything from night skiing strategy and building a year-round revenue model, to building out one of the largest in-resort backcountry touring networks to why “authenticity” isn’t a marketing tactic—it’s a byproduct of culture. If you love touring, night skiing,a good down-home, authentic ski experience or are just a sucker for a great family business story, this one is for you. Put on your best flannel, take a shot of maple syrup and let’s get it with Evan and Lindsay Deslauriers of Bolton Valley.   We pulled 12 actionable insights from this episode that you can use to up your own game. You can find them all at www.sellingsnow.com